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Samsung and Lazada team up to help underprivileged students
KUALA LUMPUR: Samsung Malaysia Electronics is teaming up with Lazada Malaysia to bring education and sports to underprivileged students around Malaysia.

In a statement today, Samsung Malaysia said from August 19 to 23, 2017, purchases of RM500 and above on Samsung products within the Samsung Official Store on Lazada will contribute to a pool where Samsung will donate Samsung Tab A tablets to 50 deserving “Tokoh Sukan 2017” winners from 50 selected underserved schools under the Pintar Foundation School programme.

Tokoh Sukan 2017, organised by schools in Malaysia under of the Ministry of Education, is an award to recognise students’ achievements in co-curricular activities, particularly in sports.

The selection of a Tokoh Sukan 2017 is based on the students’ highest achievements for the year – be it at school, district, state, national or international level.

With the impending 29th Sea Games (Kuala Lumpur 2017), Samsung is partnering with Lazada to launch Lazada’s Mega Sports Day Expo to encourage more students to become active in sports.

“Customers who purchase any Samsung products via Samsung’s official online store on Lazada Malaysia during this campaign will be glad to know that they will be helping an underprivileged child to be better-rounded in education and sports.

“Our goal is to ensure that every student, especially those in under-served communities, obtain the relevant support they deserve in education.

“We believe these tablets will positively impact the children’s learning especially in today’s digital age,” said Samsung Malaysia president Lee Sang Hoon.

Besides that, Lazada will be donating sports equipments such as badminton sets, table tennis sets, footballs, volleyballs, netballs, hockey sticks and shin guards to the Tokoh Sukan 2017 winners as part of the Mega Sports Day Expo.

Additionally, the official Sea Games merchandise store, FM Store will also be contributing Sea Games closing ceremony tickets to the winners.

“Lazada Malaysia is very pleased to be able to contribute to such a meaningful programme and as such, we have structured a campaign specifically for this purpose.

“Our Mega Sports Day campaign will not only see us contributing sports equipment to the children but also encourage shoppers to be part of a charity programme.

“To reward our online shoppers, we will be giving away shopping vouchers worth RM15,000 as our way of saying thank you,” Lazada chief executive officer Hans Peter Ressel said.

Source from Saturday New Straits Times newspaper, August 19 2017