Management Team

  • Karimah Tan Abdullah Chief Executive Officer
    Karimah Tan Abdullah joined PINTAR Foundation on 11 July 2011. She was formerly with UEM Land since 2007 as the General Manager of Corporate Communications and has been with the UEM Group since September 1995.
    She has held various positions within the UEM Group, including Vice President of Corporate Communications at TIME dotCom Berhad in 2001. Before joining UEM Group, Karimah was in the advertising industry where she worked in various local and international agencies including KHK Needham, Wings BBDO and AMC Advertising. The last position she held in the advertising industry was that of Account Director at Limkokwing Integrated Sdn Bhd.

    She obtained her Honours Degree in Science and Diploma in Education from National University of Singapore, and MSc in Business Leadership from Northumbria University, United Kingdom.
  • Norzalina Masom General Manager, Programme Development and Management
    Norzalina Masom re-joined PINTAR Foundation on 16 June 2015. She was formerly with MERCY Malaysia as the Head of Department for Disaster Risk Reduction and was the Head of Programme Development and Management in PINTAR Foundation from 2008 till February 2014.
    Her experience in other several organisations such as Multimedia Development Corporation, Ministry of International Trade and Industry and XYBASE Sdn Bhd has afforded her the opportunity to work with various industries and background, locally and internationally. This has also enabled her to become familiar with strategic planning, scheduling, project management and implementation as well as business development in multiple projects.

    She obtained her Honours Degree in International Relations from University of Michigan, Ann Arbor, USA.
  • Sri @ Betty Abu Bakar Head, Stakeholder Relationship Management
    Betty Abu Bakar joined PINTAR Foundation on 15 February 2016. She has more than 19 years of experience in various industries, namely, construction, food and beverage (F&B) services, information technology (IT).
    Over the years, she held many important roles and gained experiences in the fields of human resource, corporate communications, marketing and stakeholder relations. This enables her to deal with people at different levels and backgrounds.

    She possesses her Master in Business Administration from Universiti Utara Malaysia.
  • Mas Elati Samani Senior Officer, Communications
    Mas Elati Samani joined PINTAR Foundation in August 2015. She has more than 20 years of experience in marketing, corporate communications, public relations, project management, event management and copy writing. She started her career in writing as a Journalist for a major newspaper in Malaysia.
    Her passion to think beyond the box made her to leave journalism after a tenure of seven years and move to other areas of writing, communication, public relations and marketing. Her portfolio includes having worked with direct-selling, education, online portals, non-profit and telecommunication organisations.

    She holds an Executive Masters in Operations and Project Management, and Executive Bachelor in Management from Asia e-University.